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Course Description

Learn about the best practices for event design and how to use them for maximum effect. Students will learn how to create the overall visual aesthetic of an event as well as how to effectively convey the client’s message throughout each moment of the event - from the initial contact with the guests, to the entertainment, the venue, the technical requirements, the decor, and even the menu. A focus will be placed on event programs, including signage and attendee/participant management.

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